About Us

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  In the aftermath of the global economic crisis in 2008, many people turned from the workforce to entrepreneurship to earn a living and gain independence. By 2015 the economy was gaining stability and the businesses that had blossomed began stagnating. While the growth of social media was providing a larger platform for businesses to get noticed, it was creating an atmosphere of stagnation as many did not know how to utilize it effectively.

Jade Strategic Relations was created to educate and assist business owners in the development, promotion, and protection of their public persona. While many consider these to be three separate disciplines, they are most effective when treated as integrated segments of one ideal, brand.

The pillars of a brand are the Vision, Mission, and Values of the business. When they are clearly defined, they can be more effectively promoted and give direction to a business’ strategy. They are also key to the protection of the business identity.

Effective Public Relations involves business strategy. Creating, promoting, and defending a business narrative relies on effective governance, processes, and procedures in the business. Promotion of a business is only successful if a business can meet the new demand on resources. Customer satisfaction is proactive crisis management, and if any of these falls out of line with the narrative that the business sets out, then the business is open to failure. 

It is for these reasons that Business Advisory Services are integral to an effective Public Relations strategy, and what Jade Strategic Relations provides to its clients. We are a business success firm, providing guidance and services that help business owners become more efficient and effective in their business and their industry.

Contact us today and discover how your business can reach the next level and beyond.